Phi, Fibonacci & Your Design

Phi, also known as the Golden Ratio or the Fibonacci spiral, is the silent irrational constant, featuring everywhere around us, in nature and design, and playing an important role in achieving a perfect aesthetic balance.


Often you'll notice a building, a window, a door, a car, or an object, or artwork grabs your attention more than another... You can't put your finger on exactly what's attracting you to it... That's the magic of the Golden Ratio 1:618 at work.

Da Vinci, Aston Martin, Coca Cola, Crittall Windows, and almost every artist, designer, marketeer and producer pay special attention to incorporating the Golden Number into their designs... It's the sorcery that appeals to your subconscious mind's eye.


Phi is abundantly seen and experienced throughout the natural world, from the Fibonacci spirals of your favourite flower, through to some of the most appreciated music of the classic and modern worlds.

You are already observing and hearing Phi everyday.

Phi lurks quietly, in plain view, all around us. 

In kitchen design Phi sometimes plays a part in the sizing of doors and cabinets, but more often it's the subtle inclusion in the passing spaces and Island shapes and sizes that makes all the difference. 

There are often unique & unusual details that need to be considered in your design. Sometimes, Phi might be one of those. We'll keep an eye on it.

What is a Shaker Kitchen ?

Shaker furniture is a distinctive style of furniture developed by the United Society of Believers in Christ's Second Appearing, first known as "Shaking Quakers" due to their physical movements during their religious services, and now more commonly known as "Shakers"; a religious sect that had guiding principles of simplicity, utility and honesty. Their beliefs were reflected in the well-made furniture of minimalist designs.

Shaker communities were largely self-sufficient: in their attempt to separate themselves from the outside world and to create a heaven-on-earth, members grew their own food, constructed their own buildings, and manufactured their own tools and household furnishings

Furniture was made thoughtfully, with functional form and proportion. Rather than using ornamentation — such as inlays, carvings and metal pulls, or veneers — which was seen as prideful or deceitful, they developed "creative solutions such as asymmetrical drawer arrangements and multipurpose forms to add visual interest." Furniture was made of cherry, maple or pine, which was generally stained or painted with one of the colours which were dictated by the sect, typically blue, red, yellow or green. Drawer pulls for dressers or other furniture were made of wood.

The underlying principles of Shaker design have given inspiration to some of the finest designers of modern furniture. Shaker ladder back chairs, for instance, deeply influenced the work of an entire generation of postwar Danish designers. Also many ideals of furniture formed around the common Shaker furniture construction.

And so to the Shaker Kitchen... Essentially, it's a simple square door, with a recessed centre panel, with no attendant fuss, bells or whistles... Today, mostly we see Shaker Kitchens in a Painted finish.